Q&A with Speaker Bureau, All American Entertainment

By Durham Chamber of Commerce / Published 11.22.19
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All American Entertainment (AAE) joined the Durham Chamber of Commerce earlier this year. Recently named one of Inc. 5000’s 2019 fastest-growing companies for the second consecutive year and one of Inc. Magazine’s 2019 Best Places to Work, this Durham company is one of the largest talent buyers and speakers bureaus in the world and has booked over $150M of celebrity talent and high-profile speakers for events in 60 countries and all 50 states. They aim to bring the same level of service and caliber of speakers to Chamber members seeking speakers for their events. We sat down with Marly Black, Director of Marketing, and Margo Dunnigan, Chief Operating Officer, for a Q&A about AAE.

What makes AAE unique from other talent booking companies?

Unlike traditional speakers bureaus, who inevitably face a conflict of interest by working for both the talent and the client, AAE exclusively represents the interests of meeting and event planners. We partner with our clients to find the best speaker or talent for each specific event, taking into account event type, theme, budget and location. Our priority is to provide meeting and event planners with a best-in-class experience from start to finish. Every client gets the opportunity to evaluate our service on a range of metrics, from sales to contracts to logistics and the overall experience. This helps us to continuously improve the customer experience, an effort that is reflected in the fact that 96% of our clients would recommend us to others.

What types of events do your clients usually hire you for?  

There is a wide range of events we help our clients with, such as corporate events, sales and team-building meetings, university events, and user conferences.

How many and what types of speakers do you have access to?

We have a database of over 90,000 speakers who are experts and influencers in a variety of areas including business, science and technology, politics, sports, healthcare, entertainment, food and hospitality, and many more.

How does AAE vet speakers to qualify them for your exclusive database?

We are selective and thoughtful about who we add to our database (and pitch to our clients). Our review process includes: speaker biographies and experience in their field, interviews, testimonials, videos and other recorded work, as well as social media analysis.

How does AAE engage the Durham community?

AAE believes in helping to enrich our community through involvement. We are currently involved with the Boys and Girls Clubs, Food Bank of North Carolina, Ronald McDonald House, Animal Protection Services of Durham and Special Olympics.

For more information, visit: www.allamericanspeakers.com