Ken and Alison Crean Pursue Dream of Business Ownership in Community They Love
(Durham, N.C.)—Ken Crean and his wife Alison always wanted to own a business. They are finally pursuing that dream in their new home of Durham, N.C., when they open EmbroidMe at 105 W. Highway 54 Suite 261 in March 2014.
“We are excited to be part of this community,” Crean said, “and to run a business where we can deliver great service and a great product to help local businesses grow.”
Crean has spent the past 13 years as regional manager for a major car rental company. A Chicago native, he and his wife decided to move to Durham from Florida after falling in love with the community. The move provided the right timing and impetus for Crean to pursue his dream of business ownership and EmbroidMe offered him the perfect opportunity.
“With EmbroidMe we have the ability to help companies and organizations promote and grow their business,” he said.
EmbroidMe is the world’s largest diversified promotional products franchise, helping organizations brand themselves and make an impression by customizing marketing products that feature a name, image, logo or message. The company specializes in embroidery, garment printing, custom apparel, promotional products, screen printing and personalized gifts.
The Creans are confident they have an edge in the Raleigh-Durham market because of the quality of their services and products. Starting a new business during the economic recovery could have been a risk, but they feel they are in a better position than most thanks to EmbroidMe’s high standards and excellent systems. “The key is focusing on quality service and quality products while remaining diligent in controlling costs,” Crean explained. “We have partnered with Home Stead Market and really worked hard to get our name out to the community in anticipation of our opening. The response has already been hugely positive and there is a lot of anticipation for us to open our doors.”
The Creans hope to foster excellent business relationships with their customers and community that will lead to long-term growth. They are currently focused on building their customer base but would love to open more EmbroidMe locations serving the Raleigh-Durham communities in the future.
Globally, EmbroidMe plans to open 120 new resource centers, 80 of which will be in the United States, through the remainder of the 2014, reaching 500 locations worldwide by the end of 2016. For more information, please visit www.embroidme.com