Companies that encourage community involvement distinguish themselves from their competitors and see many benefits, including loyal customers and happier employees.
Here are some ways that community service can have a positive impact on your business.
New relationships – Getting out into the community can help you and your staff members develop a stronger professional network. Volunteering puts you in a great position to meet new people who you may not otherwise meet and gives you the opportunity to make genuine connections.
Team building – Working together for a common cause can do wonders for company morale and can help you create an inspired team. Offering employees the opportunity to volunteer during work hours or participate in after-hours activities builds morale and is much better than just meeting for drinks. Volunteering can also provide leadership opportunities that can carry over to the workplace and lead to increased performance and productivity.
Reputation building – It’s the things you do on and off the job that can have an impact on your business reputation. Giving back is one way to build a positive image for your company. Let your customers know you care about the community by highlighting your community involvement on your company website or with signage in your place of business. It will raise their awareness to your commitment and may even inspire them to do the same.